The Tommy Hilfiger Spring/Summer 2015 Womenswear collection, Heartland, findsits inspiration in Middle America, where the great outdoors mix with small towncharm in some of the most picturesque and interesting places the country has tooffer. This exploration of America’s midland embraces the outdoors to the fullest,resulting in surplus, utility, maritime and military influences combined with oursignature preppy twist. It’s colorful, laidback, cool and authentic Americana.The adventure begins in Lake Geneva, Wisconsin, a popular holiday destination that inspires the first fashion group, Out on the Lake. “New nautical” is the key aesthetic, seen in preppy stripes, checks and polka dot prints. The look is modernized with contrasting stripe sizes and a mix of bi-tonal print combinations,from mini foulards to polka dots. The Tommy Hilfiger brand’s signature red, white and blue color combination is reworked in shades of dazzling blue, ski patrol red and snow white, while bright pink tones add an unexpected pop. Maritime-inspired sports gear includes new parka silhouettes, cotton/linen sweaters and jersey/woven mixes. Minimalist silhouettes are the must-have look, including clean denim, sleek chiffon and delicate silk top.
Heading south to Marfa, Texas, the next stop is In the Middle of the Desert,where the aesthetic is tailored, feminine and sleek. Sandy tones inspire a palette off rosted almond, pebble and dark taupe, offset by neon and metallic accents.Textured fabrics, tonal embroidery and linen blends appear on versatile dresses,skirts and unlined jackets, while organic cottons pair effortlessly with jacquard fabrics, eyelet and garment dyes. Mix-and-match combinations are seen throughout: woven and jersey, matte and metallic, washed and monochrome. The season’s signature Marfa camouflage print – in subtle pastel greys – is also subtly integrated into outerwear, swimwear, pants, shirts and linings
The final stop on this all-American road trip is in Denver, Colorado, where we Gather at an Urban Farm as rural life meets urban modernity. Rough hemlines are offset by feminine silk tops, while hand-crafted embroidery juxtaposes sleek solids. The countryside’s clear blue lakes and skies trigger an indigo moment, seen in denim and chambray with various cold dye and washed treatments; the statement look combines mixed indigo shades with chevron prints. Big city sophistication inspires sartorial work wear with washed silk and tonal prints, while the military aesthetic influences patchwork details, khaki tones and army green accents.