H&M Conscious Exclusive

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Conscious Exclusive 1

H&M anunta cu mandrie colaborarea sa cu prestigiosul Musée des Arts Décoratifs din Palais du Louvre situat în Paris. Noua colectie H&M Conscious Exclusive, inspirata de operele de arta aflate in arhiva muzeului, va fi lansată in data de 7 Aprilie, in deschiderea expozitiei Fashion forward – Three centuries of fashion. Directoarea de arta, emblema a stilului parizian si totodata a sustenabilitatii, Julia Restoin Roitfeld, va fi imaginea acestei campanii.

„Sunt onorata sa fiu ambasadoarea acestui proiect unic in industria modei. Consider ca ideea de a crea o colectie inspirata din istoria artei si a modei este geniala, in special faptul ca articolele vestimentare inovatoare sunt confectionate din materiale sustenabile care reprezintă viitorul in moda”, declara Julia. Cunoscuta pentru simtul sau estetic distinctiv, ea este intruchiparea unui stil relaxat, sustenabil si în acelasi timp modern.

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Pentru această colectie, echipa de creatie H&M a colaborat indeaproape cu responsabilii muzeului pentru a descoperi tendintele principale în moda secolelor anterioare, in special a operelor de arta semnate de Gustave Moreau. Rezultatul acestui parteneriat este o colectie plina de farmec, formata din piese moderne potrivite pentru a fi purtate pe covorul rosu, infuzate cu farmecul tactil si mostenirea estetica a istoriei.

„Prin intermediul acestei colectii, ideea de sustenabilitate a fost adusa la un alt nivel. Utilizand materiale inovative, precum margele si pietre din sticla reciclata si Denimite, un material realizat din denim reciclat, am creat un stil contemporan evidentiat de un charm sofisticat”, declara Ann-Sofie Johansson, Director de Creatie la H&M.

H&M va fi principalul sustinator al viitoarei expozitii care va include piese vestimentare selectate din arhivele colectiilor noastre, incluzand chiar si o silueta din colectia in colaborare cu Karl Lagerfeld din 2004 si o alta din noua colectie Conscious Exclusive.

Colectia H&M Conscious Exclusive, reprezentand haine si accesorii pentru femei, va fi disponibila din data de 7 Aprilie in aproximativ 180 de magazine din intreaga lume si online.

D&A

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