ANDREEA BADALA tells her story

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Andreaa_BADALA_Best_ROMANIAN_DESIGNER_Fabulous_Muses_Fashion_Icon_Interview3Andreea Badala creates powerful and unique pieces for “Murmur Clothing”. Her extraordinary work has been appreciated by great artists and even commissioned to create custom-made pieces for them. But what is most noteworthy is her creative process: a lengthy and hand-made procedure that requires much patience and diligence. This young and talented designer was very generous in answering a few questions for us, thereby offering us a broader look into his work and brand’s philosophy.
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1.Your passion for fashion was ignited at a very young age. Would you please tell us about your childhood?

I grew up drawing and making clothing. At 12 I had my first book of fashion week collections, I adored it and used it so much, had to file it again and again, afraid I would lose pages.

2.What are the most important things you learned during your internships?

I think my most valuable work experience was with Alexander McQueen Menswear. I learned that is all about a very good team along with a creative mind. That a good style needs endless hours of trials and work. Also realized how important is to develop an idea from the inspiration to final product, taking into account the brand and sell-through reports. I also learned that fashion sells a mood and a story, a whole world that you can find in each project. That is why staging your products is so important.

3. How was the transition from working with such great fashion houses to working on your own?

The transition was from dialogue to monologue at first. After months and years, I have found my own team that I can speak to. Each of them shape the story of Murmur, along my side.

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4.You have always been surrounded and supported by family and other creatives. How does the interaction with them inspire you? &What else inspires you?

If my family observes something they don’t understand, then the communication is not right yet. With creative friends I go further with the story of the brand in photography, video or events.

Our clients inspire us, the way they style the products, where they wear them. We are always pleased to find out any feedback from them.

5.You mention often the importance of the creative process in your work. Could you please tell us about it?

I am a mix of organized and dreamy, weird enough☺. I plan first, I am always with the calendar on all my devices. I also plan my inspiration days. But when those arrive, I let myself free. I usually work on the direction of the next collection while still working on the last one. I keep a thick old notebook where I note down different thoughts, ideas, small sketches, pin down small images. That is my notebook. I also have organized folders, of course☺. When I begin creating the mood and inspiration for a collection I mix a lot of methods: I write, I sketch, I make collages images, I make small fabric samples, I sew parts of future clothes, I make mock-ups in different fabrics, I try different types of seams that go in the same direction, I select fabrics guided by a color and mood board. All that for weeks, when everything looks chaotic. When things seam even more chaotic, I organize them in a collection planning and I am set to produce the prototypes.
Andreaa_BADALA_Best_ROMANIAN_DESIGNER_Fabulous_Muses_Fashion_Icon_Interview86.You have lived in different countries and cities. What does home mean to you? What made you choose Romania?

Home means where my family and work are. I have a great team here; we have amazing production facilities. Here I can be focused, undistracted. I miss being able to go to Tate Museum or an amazing concert whenever I wanted, or just bumping into Naomi Campbell in a store one morning. But it’s also good to travel☺

7. What was your motivation and idea behind the brand Murmur?

I wanted to create a brand that brings back femininity and more: I wanted to position female sensuality as a power weapon. I wanted to bring the beauty of retro lingerie into daywear. I wanted to offer women a change to escape their daily activities and fantasizes, or even more, create a character they want to play.
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8.What are the most important moments of your evolution as a designer?

London College of fashion. Alexander McQueen Menswear work experience. Murmur launch. First Paris exhibitions, where Vogue Uk editors discovered the brand. Our first major stores ordering Murmur in Paris, Florence, NY, Dubai, Moscow. Our collaborations with international VIPs like Beyonce, Madonna and Britney Spears.

9.You’ve been able to make customers of icons most of us admired in our youth (Madonna, Britney Spears, etc.). Did their personalities shape your thoughts on fashion in any way?

Working for Madonna becomes so full of adrenaline and creative energy, our studio turns into a continuous nest of ideas and made-to-measure pieces. I have been influenced by her work through my childhood and teenage years.  This summer when we were working her Nun costume for the Rebel Heart Tour I just realized that we were both quoting the same inspiration: Madonna was quoting herself, after decades of work. And I was quoting her and all her influence that she had on me when I was young. It was amazing seeing her in concert wearing a dress from our Roleplay collection, it was so amazing that now it seems surreal.

10. What would be your best advice to pass along to aspiring fashion designers?

Work experience, hard work, original creative mind and your own world that nobody has. Head in the clouds, feet on the ground.

by Dana Chels


Published by Diana Enciu

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