Aitch – The princess of Illustration

Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (3)Aitch is not illustrating Fashion. Her illustrations are Fashion. Aitch has developed a style signature that infiltrated miriad worlds: Penguin , L’Occitane, and the most captivating one the textile world, creating prints for designers like Rami Kadi and Sandra Mansour. As an inveterate traveler, she has a never resting visual inspiration. While she’s continuing developing her art she took some time off to share with us all a few thoughts and insights. Thank you Aitch!Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (2)1. You have an impressive list of clients and projects today. What was the most challenging part at the beginning?
I guess this is quite an obvious and pretty common answer but finding one’s voice as a unique illustrator is the biggest challenge of them all. It takes time to develop a certain aesthetic that is true to yourself and to get to that point where clients give you the liberty of interpreting their briefs in your particular style.
2. What would be the most important lesson you learn while studying Visual Arts?
What i am doing right now has no connection whatsoever with what i studied in college. All those years were probably helpful in developing a certain appetite for conceptual art, but i honestly can’t pinpoint a skill developed back in those days that i use on a regular basis nowadays.Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (1) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (10) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (3)3. You have a particular, enviable way to get inspiration. Can you tell us more about it?
I know for a fact that travelling is a major creativity booster, in my case at least, and having the freedom to change homes/cities/countries every 2-3 years has proven to be the perfect arrangement in order to add diversity and new influences to my style. Being a nomad and not having a particular place to call home can be, at times, a bit frustrating but these swings between discovering new amazing places and at the same time feeling like not belonging keep me from getting bored easily, this being one my worst nightmares ?
4. There’s a wide diversity in your work. Which kind of projects you enjoy developing most?
My favourite projects are the ones done in collaboration with fashion designers. I love every bit of the process, from receiving loads of photographs that they took while visiting Venice for example, to the briefing part, the execution of the illustrations and the production of the actual garments.
5. Do you think there is a common ground between Art and Fashion?
Sure there is, and i love observing how the line gets blurrier also thanks to uberly-creative fashion bloggers like Susie Bubble, for example, whose natural flair for mixing prints, textures and shapes results in wearable collages that i’d just love to see hanging on galleries walls.
6. Beauty can affect us in many different ways. What is your aim through your personal illustration?
When i start working on a personal project, my sole aim is to get deeply involved in the process in a degree that removes me from the pragmatic self, time and purpose. I might as well say that it’s a form of therapy or meditation.Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (5) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (1) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (24) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (26) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (11) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (17) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (6) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (2) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (13) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (22) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (8) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (15)7. Does the creative process differ when you are illustrating for a commissioned project compared to an illustration you create for pleasure?
Yes, the situations require different mindsets. As mentioned before, personal work is like a long, purposeless walk, whereas the commissioned illustrations require planning, have deadlines and happy clients on the other side of the screen.
8. Are there big differences from the conception of the initial idea in your mind to the formation of the final illustration?
No, not really. Usually, going over a briefing coincides with mentally developing the whole visual story of the project.Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (18) Aitch_Fabulous_Illustrator_for_Fabullous_Muses_Fashion_Icon_Interview (12)9.What are your aspirations? Are there any new projects that you’re currently working on?
At the moment i am trying to figure out where to move next. I returned to Bucharest three months ago, after a four year break, and i already feel like packing my bags ? And right now i’m working on three book covers, a collection of 60 illustrations for a children’s book, five editorial illustrations for Air France and another editorial, christmassy illustration for a swiss magazine.
10. A piece of advice for other creatives out there?
Don’t be a copy-cat, we’ve all got internet now

BY Dana Chelswww.aitch.ro is represented by Central Illustration Agency

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One Comment

  • Stephanie

    Hello i LOVE your creations And i Will be really Happy if i can have the cards (i don’t know if i use in the right way the Word? in spanish i said “naipes”). I from Uruguay, i want to know if you can send me the product And how much It cost.
    Thank you And i Hope i can have It.

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