Ladurée

And Ladurée are the best in the world and not because they taste like nothing else, but because of all the little details like the logo, the little boxes, the bags and the colorfull ribbons.

The fonder, Louis-Ernest Ladurée founded the bakery on the Rue Royale, Paris in 1862.

Ladurée’s rise to fame came in 1930 when his grandson, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamyganache as filling. Queen Catherine de’ Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.

And to see one more time why the ladies are so in love with Ladurée you have to know that in those days ladies were not admitted to cafés, which were the exclusive domain of men. This was a big success with ladies, who enjoyed meeting in the freedom of a tearoom rather than their homes.