Gisele Bündchen – N°5 EAU PREMIÈRE

To celebrate its iconic fragrance N°5, what better date than the 5th day of the 5th month of every year? 5 or the lucky number of Mademoiselle. This year, CHANEL focuses on Mademoiselle’s first lucky number, N°5 EAU PREMIÈRE, an airy and luminous fragrance,
with a unique feminine trail of a floral bouquet with soft and powdery notes.
For N°5 EAU PREMIÈRE, CHANEL has designed a collector’s pack. Its modern spirit is encased in an exclusive collection of 10 limited-edition graphic sleeves, all infinitely desirable. This year’s celebration will be supported by a new print ad campaign dedicated to N°5 EAU PREMIÈRE, featuring Gisele Bündchen, photographed by Patrick Demarchelier.
Multiple ephemeral and creative events will also take place all over the world.

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